New Season
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NEW SEASON
Joules
You are
Beautiful
Everything You Need
For Home
Childrenswear
Featured Womenswear
Featured Homeware
Christy Towels
the gift of beauty
For the foodies
Gift ideas for home cooks
discerning gifts for a dapper man
Our Customer is our influencer!
With roots in the East End markets, our founder Lucy Aylen started her journey sewing and customising samples in her parents' attic. She began Never Fully Dressed with an aim: to give women of all ages, sizes and style the confidence they deserve with clothing that expresses positivity, sassiness and joy. Our customer is our influencer and we are proud of the community we have created and all the wonderful women we serve with our styles.
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